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The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike

LeBron James Adidas Player Exclusive – Adidas A3 Dunkfest | NIKE LEBRON - LeBron  James Shoes
LeBron James Adidas Player Exclusive – Adidas A3 Dunkfest | NIKE LEBRON - LeBron James Shoes

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

LeBron James' Partnership With Nike Turns 20 Years Old Today - Sports  Illustrated FanNation Kicks News, Analysis and More
LeBron James' Partnership With Nike Turns 20 Years Old Today - Sports Illustrated FanNation Kicks News, Analysis and More

A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not  Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has  A $1 Billion Lifetime Deal
A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has A $1 Billion Lifetime Deal

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

May 22, 2003 – High school basketball star LeBron James signed with Nike  $90 million | AthleticPoetics
May 22, 2003 – High school basketball star LeBron James signed with Nike $90 million | AthleticPoetics

LeBron James covered Adidas logo while playing in Drew League, just like  Michael Jordan did | Marca
LeBron James covered Adidas logo while playing in Drew League, just like Michael Jordan did | Marca

LeBron James turned down $10 million check when he was 18
LeBron James turned down $10 million check when he was 18

LeBron James Fast Facts | CNN
LeBron James Fast Facts | CNN

How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer

Chart: "His Airness" Still King of Signature Sneakers | Statista
Chart: "His Airness" Still King of Signature Sneakers | Statista

LeBron James & the 4-year Brand Battle for His Feet - Boardroom
LeBron James & the 4-year Brand Battle for His Feet - Boardroom

How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer

A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron  James
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James

LeBron's High School Shoes Are Being Reissued By Adidas - The Ringer
LeBron's High School Shoes Are Being Reissued By Adidas - The Ringer

LeBron's High School Shoes Are Being Reissued By Adidas - The Ringer
LeBron's High School Shoes Are Being Reissued By Adidas - The Ringer

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

How Adidas low-balled LeBron and lost him to Nike - NZ Herald
How Adidas low-balled LeBron and lost him to Nike - NZ Herald

How LeBron James Ensured a $115,000,000 Adidas Chase By Showing Off Nike  Kicks: "Vaccaro Was There First" - The SportsRush
How LeBron James Ensured a $115,000,000 Adidas Chase By Showing Off Nike Kicks: "Vaccaro Was There First" - The SportsRush

How Nike Almost Missed Out on Signing LeBron James | Complex
How Nike Almost Missed Out on Signing LeBron James | Complex

A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron  James
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James