After more than a year of it's existence, I just realized that the nvidia titan Xp (notably not GeForce gtx titan Xp) clearly has “GeForce gtx” on the cooler. : r/pcmasterrace
TITAN Xp Graphics Card with Pascal Architecture | NVIDIA GeForce
Nvidia GTX Titan X 12 GB (Pascal)
NVIDIA TITAN Xp Specs | TechPowerUp GPU Database
TITAN Xp Graphics Card with Pascal Architecture | NVIDIA GeForce
TITAN Xp Graphics Card with Pascal Architecture | NVIDIA GeForce